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The Psychology of Persuasion
About a week ago, I had dinner with one of my favorite friends. Andy’s mind is always racing. He had served as CEO of a very successful company in Buffalo, NY that was recognized as being a model for...
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The Compelling Role of Reciprocation
At its core, a “weapon of influence” is a trigger. It stimulates a response that is truly compelling and one that we have difficulty ignoring. The first “weapon of influence” is one that Cialdini...
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